How we build

From "this is broken" to "it's alive."

Every tool in the lab went through the same six steps. This is the story of how a problem becomes something people use every day.

Step 1

Something is broken.

It always starts with a person and a problem. Not a pitch for a product. An agent who can't get a photographer. A manager buried in leave paperwork. A family three weeks from losing a house.
Step 2

We take it apart.

Before we build anything, we find out what already exists, who's tried, what it costs and where it breaks. If something good is out there, we use it. We only build what's missing.
Step 3 · Sam

Sam gives it a face.

What should it do, how should it feel, and what's the least someone has to learn to use it? Sam designs every screen around the person on the other end, not the feature list.
Step 4 · Ryan

Ryan brings it to life.

The design becomes a real thing that works. Fast, safe, backed up, cheap to run and easy to fix. The parts nobody sees are the parts that keep it standing.
Step 5

We try to break it.

Then we attack our own work. The same photo runs again and again until we know the room stays the room. Only what holds up ships.
Step 6

It's alive.

It ships, people use it, and we keep it running. Then we listen for the next thing that's broken.
- LusterLive
- BeyondLive
- LeaveLive